Agricultural Technology Adoption as a Journey: Proposing the Technology Adoption Journey Map
نویسندگان
چکیده
Agricultural technology plays a critical role in increasing productivity and modernizing the industry. Recognizing importance of agriculture, governments devote significant public funds to research development creating an ecosystem for developing agricultural technology. While investing new is important, it also necessary pay attention adoption. For be sustainable, mass adoption needed. This study proposes journey map (TAJM) plan farmers' based on Diffusion Innovation (DOI) theory Customer Journey Map (CJM). The TAJM should reflect five stages process, with further elaboration key touchpoints CJM experience. adopter's expectations actions, as well actions stakeholders, are documented at each touchpoint. Because different, expected failures recovery recorded To facilitate technology, this suggests documenting experiences innovators early adopters guide building majority.
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ژورنال
عنوان ژورنال: International Journal of Technology: IJ Tech
سال: 2022
ISSN: ['2087-2100']
DOI: https://doi.org/10.14716/ijtech.v13i5.5863